Campari – Koko for a new generation
Beverage company Campari is well known for its products, and we were delighted to be asked to create a new website for their coconut rum drink Koko Kanu following a rebrand.
The website design posed a few problems which we needed to overcome. Stylistically, the new ‘K’ needed to retain its visual impact across all device types to ensure brand consistency, and as it’s an alcoholic product, we also needed to install an ‘age gate’ solution to discourage underage drinkers from visiting the site – an important online compliance issue.
The website design needed to be engaging for visitors, while from a development perspective, it also had to allow the client to manage content easily, in-house.
How we did it
As with all of our web design services, we applied essential ‘mobile first’ thinking from the outset of the project, ensuring that all-important brand consistency and the best viewing experience on any platform or device.
We provided the client with a website that included:
- Date of birth input feature
- Video pop-ups throughout the site to promote new cocktail recipes
- Full content management system to enable easy product updates
- Sign-up data capture form for marketing purposes
- A beautiful and on-brand creative design
The client loved the website and its features and functions, and it was launched with the re-brand in July 2016.
With the help of some great TV and press support, including a feature on Channel 4’s Sunday Brunch Drinky Poos section, the website has seen lots of traffic and interest!