Video seeding may be a new term to you, but really, it’s just a fancy name for effective video marketing. As the requirement for relevant and shareable content becomes increasingly significant for brand visibility – both to your audience and the search engines – video content should be part of your overall strategy.
However, once you’ve invested all that time and effort in creating a great video, you need to make sure it gets seen by the right people – which is what video seeding is all about. It essentially means distributing your video content to other sources that already have an engaged audience primed for your types of products or services.
One of the key things to remember when you’re video seeding is that the number of views doesn’t necessarily correspond to the number of enquiries you’re going to generate. While shares and engagement are all always important, when it comes to your bottom line, it’s quality over quantity that really counts!
Tips for effective video marketing
You could spend a lot of time and money video seeding, but if you’re just starting out and need a bit of guidance on the basics, here’s a quick-fire guide to help:
- Target your videos to the right audience – before you can do anything else, you need to ensure you know who you’re marketing your video to and where they look for content.
- Use YouTube – owned by Google and the largest video sharing platform in the world, YouTube is the most obvious place to host your video. Make use of your overall SEO strategy and data by optimising and tagging your video effectively and also consider:
- Pre-roll placement
- Paid for ads
- Sponsored ads
- Create a network – PR and marketing go hand-in-hand: reach out to influential bloggers, websites and online publications and get your video embedded right in front of the eyes (and ears) of your audience.
- Give yourself a budget – while the above point is essential, there’s nothing wrong with paying for ads, providing you’re realistic about your spend and have control over placement. In fact, be prepared to spend if you want to get your video in front of a large and interested audience.
- Use social media – if you’re at the stage of your marketing strategy where you’re thinking of video seeding, then you should already have started building a targeted online audience via Twitter, Facebook and LinkedIn, Instagram, Snapchat (depending on your demographic). Engage and encourage click-throughs, likes, shares etc – YouTube and Google are looking for these signals, and your prospects are looking for recommendations and information.
As with any type of marketing, you need to be keeping an eye on progress, constantly monitoring and analysing so you can optimise your video seeding strategy to get the maximum return on our investment.