You can’t spend a day, even an hour without seeing a logo; from what your wear, to what you eat to the phone in your pocket. Logos are everywhere and I’m sure you can name quite a few. Whether a word-mark or an icon, they can be quite simple or a little more complex. The majority won’t consider the meaning behind them, other than the fact they represent our favourite brands. But have you ever looked closely and noticed a hidden meaning? Well in this blog we’ll show you a few we’ve uncovered.
So, as you can see sometimes you have to look a little closer and you can uncover hidden meanings behind your favourite logo. Some logos don’t have hidden meanings and that’s fine, when they’re forced into logos sometimes it detracts from the purpose of the logo. Quite a lot of thought has gone into the logo design process, here at AMA, it’s something we’re proud of. Your logo represents your company and it needs to stand out for the right reasons.
Some of the brand identities we’ve done are below, see if you can identify the hidden meanings in them.