Latest Digital Stats February 2017

Generation X and YouTube

Here’s what Generation Xers are watching on YouTube, to help you market to them effectively.

Generation X are made up of people born between the mid-1960s and late ’70s. Brands are marketing towards this generation now more than ever. According to Pixability, 1.5 Billion views every day on YouTube are from Gen Xers.

Top 3 kinds of nostalgic videos Gen Xers watch on YouTube

  1. Videos that relate to past music events or people
  2. Videos that relate to past entertainment and pop culture
  3. Videos that relate to past commercials

75% of Gen Xers watch YouTube videos that relate to past events or people

Top 3 reasons Gen Xers turn to YouTube for current events and pop culture

  1. To stay “in the know” about their children’s world
  2. To connect with their children
  3. Because they like to know everything going on in the world

68% of Gen Xers watch YouTube videos to stay on top of news and pop culture

Top 5 “how-to” content categories that Gen X turns to YouTube for

  1. Home repair/improvement
  2. Cooking
  3. Technology use and repair
  4. Arts and crafts
  5. Beauty and personal care

73% of Gen Xers watch YouTube videos to learn how to do something

So what does this all mean when marketing your brand? As shown above, Gen Xers are watching a significant amount of YouTube videos. For example, 75% of Gen Xers watch YouTube on any device per month, and 64% of Gen Xers went on to buy a product or service they saw in a video on YouTube when they were learning how to do something.

Source: Think With Google