Giving our clients the exposure they need in today’s competitive market means that we have to utilise every tool and advantage that we can find – and one of these is Google Adwords.
The problem is that even those in the marketing sector can be limited by misinformation or myths, so our top Google Adwords tips would have to be to read these common reasons that people don’t use the platform – and learn why you shouldn’t believe them!
Reason 1 – Nobody clicks on Google AdWords!
When it comes to products and services, paid for ads beat organic search terms by nearly 2:1 in the US alone. Yes, that’s right, if someone’s looking to buy something online, they’re nearly 65% more likely to click one of the paid ads – despite what you may have heard otherwise! Couple this with the fact that Google’s own financial report states that they make over $100 million a day from Adwords and you quickly sit up and take notice. So yes, people definitely do click Adwords, and certainly not just once in a while.
Reason 2 – I don’t agree with pay per click, i’m an inbound marketer!
On the face of it, it does seem that Adwords is an outbound marketing tool, but when we look a little closer, we can see that when used correctly, it’s such a laser beam for focusing your chosen content to your ideal market that the old advertising rules don’t apply. After all, rules are made to be broken, especially when it comes to marketing.
Adwords allows you to be right there when your potential client is searching for a solution to their particular problem – it’s like dropping a leaflet on the lap of someone who’s just about to start looking for the service you provide.
Reason 3 – Rival businesses will keep clicking my ads to waste my money
Fortunately this is pretty much impossible. Invalid clicks, as Google calls them, are quickly dealt with because Google has nothing to gain but a lot to lose by letting this kind of nefarious practice slip through the net. In their own words:
“Each click on an AdWords ad is examined by our system, and Google has sophisticated systems to identify invalid clicks and impressions and remove them from your account data.”
Of course no system is entirely foolproof, so it makes sense for you to monitor your own account too – then if you do find a pattern that suggests a potential problem, you can inform Google and they’ll reimburse you.
Ready to make AdWords work for you now?
Google Adwords is a fantastic tool that readily complements your existing inbound marketing campaign – and when integrated with social media, SEO and web content, Adwords has the potential to keep you two steps ahead of your competitors.